Consumidores frente a demand response

¿Y para esto hacía falta un estudio de Accenture?

Consumers are overwhelmingly resistant to home energy management plans in which utilities remotely limit the use of their home appliances. That is, they won't do it for free. "Understanding Consumer Preferences in Energy Efficiency," a report on a global survey of more than 9,000 consumers in 17 countries, says consumers are more amenable to the idea if they can get significant discounts on their power bills in return for their participation. The report, provided by management consulting and technology services company Accenture, also notes almost half of consumers wouldn't sign on for an electricity management plan if it meant their power bills were going to increase. And predictably, data privacy was an issue for about a third of the survey participants.