Sobre la actitud de los consumidores hacia los precios dinámicos en electricidad

Esto es de Estados Unidos, pero aún así me parece bastante extrapolable: un estudio dice que, para que entren en el "juego" de la gestión activa de la demanda y de los precios variables hace falta un gran esfuerzo de educación. El resumen:

Dynamic pricing tariffs have a mixed history of success but there is room for optimism. Many Americans are open to the idea of dynamic pricing, and have experienced it in other aspects of their lives. There is a lot of work to do, however, if the utility sector is to achieve widespread adoption. While consumers can make personal assessments regarding the tradeoffs between the effort required and the anticipated savings, more education about pricing is necessary to allow consumers to understand their baseline and the rationale for savings claims. Thus, utilities must focus on customer education and engagement, and develop rates that are simple to understand and targeted to appropriate customer segments.