Los riesgos de las finanzas sostenibles

Buena reflexión sobre el riesgo de que esto a veces se convierta en greenwashing o marketing oportunista y acabe generando rechazo.

as financial institutions rush to profit from the ESG trend, there is a clear danger that they will oversell the ethical and commercial benefits of such investments. And as investors see gaps between what is being promised and delivered, they may start to become disillusioned. It would be a shame if a movement with genuine potential to change the world were stopped in its tracks by old-fashioned misselling.